Go ahead and take much more natural method. I’d say go along with informational to start out. It helps make more perception that more and more people would link into a ‘Best of’ or ‘Ways to’ report than an item website page.
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Market giants have experienced decades to create their reputations, and what is effective for them may not function for a more moderen company.
Though it would be tempting to begin with “income web pages” (like products read more or services landing web pages), it’s not constantly the appropriate decision.
Idea: After getting a summary of opportunity rivals, make an effort to manually evaluate each one. Try to look for those who align with your business regarding topical relevance and market maturity.
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